essence TE “new in town”

11:56 PM

Get ready for the city! London, Paris, New York or Tokyo – exciting and extraordinary cities that offer maximum diversity in terms of fashion and trends! The essence trend edition "new in town" whisks all trend setters and fashionistas away to the most metropolitan cities of the world – where creativity knows no limits and the coolest looks of tomorrow are born. The hip products in this trend edition spread a vibrant feeling of big city flair in August 2012 and create a unique look! Skyscraper styles or hip neighborhood trends –life has its own rules for stylish city girls!


essence new in town stay all day longlasting eyeshadow
Applied once, it stays and stays and stays...! The highly-pigmented colors of the stay all day longlasting eyeshadows give your eye make-up an exciting touch with metallic effects – in a choice of pink and purple. The creamy texture is extremely colorfast and won’t settle in the crease of your eyelid. Available in 08 the magic must go on and 09 for fairies.

essence new in town super fine eyeliner pen
Los Angeles or Hong Kong? This super fine eyeliner is riding on the trend-waves straight out of the USA and Asia! It has a particularly slim felt-tip applicator ideal for creating fine, subtle eyeliner looks as well as extravagant and dramatic styles.
essence new in town multi action mascara
Urban lashes please! The multi action mascara is a true all-round talent! It ensures more volume, length and curve with each application. Expressive lashes for spectacular looks and a guaranteed wow-effect!

essence new in town multi action blackest black mascara
The multi-talent amongst our mascaras is now darker than ever before! Its special brush and the texture with carbon black pigments ensure more volume, more length and more curve for deepest black lashes! The must-have for dramatic eyes!

essence new in town multi action waterproof mascara
This mascara is an absolute must-have for all skaters and dancing queens, but also for all other active city girls! The multi action mascara provides fantastic volume, more length and curve and its waterproof formula guarantees perfect lashes without smudging.

essence new in town kiss care love lipbalm
Kiss and care in the city! The gentle texture of the lipbalm is moisturizing and pampering thanks to its premium castor oil ingredients. The highlight: these lipbalms have a refreshing fruity taste and guarantee a natural city look with their subtle color. Available in 01 fruit crush, 02 purple berries and 03 fruitylicious.
essence new in town nail polish
Color your town! Nails with cool nail polish are all the rage in the metropoles of the world. The new XXXL brush ensures a smooth, simple and even faster application of our nail polish – for trendy nails with just one stroke of the brush! It is also extremely fast-drying, long-lasting and has a high-gloss finish. Available in five trendy colors: 108 ultimate pink, 131 ballerina’s charm, 133 oh my glitter!, 142 grey-t to be here! and 143 I’m the boss.

essence “new in town” will be available in stores in August 2012. As of fall 2012, these products will also be included in the essence standard range.

What do you think of these new products? I am interested in the lipbalms (I love lipbalms) otherwise nothing really catch my eyes. If you are wondering, these polishes are some of the polishes that will be part of the regular range.

Purchase info
Essence nail polishes are sold in drugstores in Europe. If you live in Germany, Austria , Spain or Switzerland, you can search for a store that sells Essence polishes here.
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